Why Brands will go on

In their broadest sense, brands get across the value and identity of people, products, services, ideas, interactions, countries, groups, almost anything we can get close to or experience. In this sense, I don’t see a threat to brands. As long as people still depend on each other, on ideas, emotions, and trade, brands will go on.

Countries, as we know them, may be more at risk than the broad concept of brands. Country-allegiance is