Why Chameleons

In the quest for human insight towards managing global brands, the Chameleon may seem an unlikely partner. The reptile brain lacks a limbic system – the part of the brain most developed in people and the reason why we form emotional connections to anything at all. But, Chameleons change colors. Their tactile immersion-communication with their environments reaps adaptation and survival rewards. The Chameleon’s ‘open source’ color identity embodies what we need to do as global branding specialists.